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Vineyard Vines
Vineyard Vines is an American clothing and accessory retailer founded in 1998 near Martha's Vineyard in Massachusetts, by brothers Shep and Ian Murray. The brand started with ties, but has since incorporated hats, belts, shirts, shorts, bags for men, women, and children. It has grown to a collection of retail stores and outlets across the United States. Their clothing is considered preppy.
==History==
Ian and Shep Murray grew up in Connecticut and spent their summers on Martha's Vineyard. The brothers originally held jobs in New York City, but soon grew tired of the corporate lifestyle. Ian claims the duo “started making neckties so () didn’t have to wear them.” The brothers sold their neckties during summer weekends on Martha's Vineyard, selling from their boat or Jeep rather than a storefront. Initially, they offered four different styles of ties. When they sold 800 ties on a single weekend in July, Shep and Ian decided to quit their jobs to focus on the business. The Murray brothers claim that the business was founded through a philosophy of "living the good life." Ian states, "The original idea was to take 'The Good Life' to work with us, then not to have to go into the city every day. We soon realized that if we sold enough in a day we could pay rent, then it was enough we could buy a boat." The company's startup capital was raised from the brothers' accrued credit card debt; Vineyard Vines still is owned outright by the two Murray brothers.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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